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	<title>Brunabpe&#039;s Blog</title>
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		<title>Brunabpe&#039;s Blog</title>
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		<item>
		<title>Michael Porter</title>
		<link>http://brunabpe.wordpress.com/2010/06/20/michael%c2%a0porter/</link>
		<comments>http://brunabpe.wordpress.com/2010/06/20/michael%c2%a0porter/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 23:26:52 +0000</pubDate>
		<dc:creator>brubrupe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[estratégia]]></category>
		<category><![CDATA[estratégia competitiva]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[michael porter]]></category>
		<category><![CDATA[publicidade]]></category>

		<guid isPermaLink="false">http://brunabpe.wordpress.com/?p=57</guid>
		<description><![CDATA[O &#8220;Pai da Estratégia&#8221; é um profissional, estudioso, pesquisador e palestrante que admiro muito no mundo empresarial entre suas visões de estratégias competitivas. Michael Eugene Porter (Ann Harbour, Michigan, 1947) é professor Harvard Business School e considerado a maior autoridade mundial em estratégia competitiva. É autor dos maiores best-sellers na área, entre os quais se destacam: Vantagem competitiva, Estratégia competitiva, A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brunabpe.wordpress.com&amp;blog=14222874&amp;post=57&amp;subd=brunabpe&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>
<p>O &#8220;Pai da Estratégia&#8221; é um profissional, estudioso, pesquisador e palestrante que admiro muito no mundo empresarial entre suas visões de estratégias competitivas.</p>
<p>Michael Eugene Porter (Ann Harbour, Michigan, 1947) é professor Harvard Business School e considerado a maior autoridade mundial em estratégia competitiva. É autor dos maiores best-sellers na área, entre os quais se destacam: Vantagem competitiva, Estratégia competitiva, A vantagem competitiva das nações, Competição e, mais recentemente, Repensando a saúde.</p>
<p style="text-align:center;"><a href="http://brunabpe.files.wordpress.com/2010/06/mporter.jpg"><img class="aligncenter" title="mporter" src="http://brunabpe.files.wordpress.com/2010/06/mporter.jpg?w=162&#038;h=168" alt="" width="162" height="168" /></a></p>
<p>E hoje em dia ele é mencionado de diversas maneiras: Guru da Administração e Estratégia, Pai da Estratégia, Autoridade Mundial em EstratégiaCompetitiva e por ai vai, são inúmeros sobrenomes dados ao Michael Porter. É palestrante do</p>
<p>O modelo empresarial mais famoso dentre seus trabalhos está as <a href="http://www.administracaoegestao.com.br/planejamento-estrategico/modelo-de-5-forcas-de-michael-porter/" target="_blank">&#8220;Cinco Forças de Porter&#8221;</a> , concebido em 1979 e destina-se à análise de competição entre empresas.</p>
<p>Para quem se interessar em conhecer mais a fundo o &#8220;Pai da Estratégia&#8221;, seguem alguns links interessantes:</p>
<p>- <a href="http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=bio&amp;facEmId=mporter" target="_blank">Biografia</a></p>
<p>- <a href="http://podcast.hsm.com.br/2007/11/07/michael-porter-o-pai-da-estrategia/" target="_blank">Podcast no HSM</a></p>
<p>- <a href="http://br.hsmglobal.com/contenidos/videoteca_detalle.html?idAdjunto=41799" target="_blank">Entrevista</a></p>
<p>- <a href="http://www.isc.hbs.edu/" target="_blank">Artigos ao longo de sua carreira no HBR</a></p>
<p>- <a href="http://www.facebook.com/pages/Michael-E-Porter/219946691997?ref=search&amp;sid=100000118765405.3354681526..1" target="_blank">Facebook</a></p>
<p>- <a href="http://twitter.com/MichaelEPorter/" target="_blank">Twitter</a></p>
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		<title>TGI Papel Copimax EcoEficiente</title>
		<link>http://brunabpe.wordpress.com/2010/06/20/tgi-papel-copimax-ecoeficiente/</link>
		<comments>http://brunabpe.wordpress.com/2010/06/20/tgi-papel-copimax-ecoeficiente/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 23:22:46 +0000</pubDate>
		<dc:creator>brubrupe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[curso de publicidade]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tgi]]></category>
		<category><![CDATA[tgi de marketing]]></category>

		<guid isPermaLink="false">http://brunabpe.wordpress.com/?p=50</guid>
		<description><![CDATA[TGI final do Papel Copimax EcoEficiente da Fibria (ex-Votorantim Celulose e Papel) que foi para a biblioteca do Mackenzie.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brunabpe.wordpress.com&amp;blog=14222874&amp;post=50&amp;subd=brunabpe&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>TGI final do Papel Copimax EcoEficiente da Fibria (ex-Votorantim Celulose e Papel) que foi para a biblioteca do Mackenzie.</p>
<iframe src='http://www.slideshare.net/slideshow/embed_code/4531020' width='480' height='394'></iframe>
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		<title>Competimax</title>
		<link>http://brunabpe.wordpress.com/2010/06/20/competimax/</link>
		<comments>http://brunabpe.wordpress.com/2010/06/20/competimax/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 23:09:53 +0000</pubDate>
		<dc:creator>brubrupe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[campanha de incentivo]]></category>
		<category><![CDATA[competição]]></category>
		<category><![CDATA[copimax]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vídeo]]></category>

		<guid isPermaLink="false">http://brunabpe.wordpress.com/?p=45</guid>
		<description><![CDATA[Trabalho de Publicidade do Mackenzie &#8211; campanha de incentivo para equipe de vendas do Papel Copimax EcoEficiente baseado no filme 300 que rendeu um 10.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brunabpe.wordpress.com&amp;blog=14222874&amp;post=45&amp;subd=brunabpe&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Trabalho de Publicidade do Mackenzie &#8211; campanha de incentivo para equipe de vendas do Papel Copimax EcoEficiente baseado no filme 300 que rendeu um 10.</p>
<span style="text-align:center; display: block;"><a href="http://brunabpe.wordpress.com/2010/06/20/competimax/"><img src="http://img.youtube.com/vi/yt6e384o9SY/2.jpg" alt="" /></a></span>
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